Far too often I see bloggers fail to optimize their images for Pinterest. Sure, many take the time to pin their own images, but it is equally important, if not more important, to make it it easy for other people to share your content as well! Pinterest has overtaken the combination of LinkedIn, YouTube and Google+ in terms of referral traffic and now has proven to generate more referral traffic than Twitter (source).
Especially important for those of you selling products, getting your images on Pinterest can result in an increase in sales:
“Pinterest has a higher concentration of people who are in a ‘buy’ state of mind, while Facebook users are more interested in interacting with friends – and brands.” – ReadWrite
Here are two quick ways you can make it easy for people to pin your images and gain more traffic from Pinterest:
Option 1: Plugin
This is the easiest option, you simply install the plugin, update the settings, and when people roll their mouse over your images a “Pin it” button appears in the corner.
The only downside I’ve found to this plugin is that it behaves a bit funky in Chrome (sometimes not appearing or appearing outside of the image). Update: I was mistaken about the problem being Chrome. There is an easy fix if you notice the button appearing outside of the image. Go to the settings for the plugin, and update the content width. Since every theme/layout is different, there is no set magic number. I just kept increasing by 50 or 100 pixels until I got it where I wanted it.
Option 2: HTML
Since I work primarily in Chrome, I wanted to find an alternative to the plugin. That is when I stumbled across this great piece of code that you plop into your footer script (anywhere before the </body>) and it creates a beautiful Pinterest logo in the center of your image when someone rolls over it.
Have you had any luck getting traffic from Pinterest?